KEY RESPONSIBILITIES

Strategy & Planning

• Develop and own a regional field and customer marketing strategy that drives awareness, engagement, and pipeline across UKI and emerging markets

• Contribute to annual and quarterly planning, defining campaign priorities, themes, and success metrics aligned to business goals

• Identify new opportunities to connect with customers and prospects through integrated online and offline programs

Campaign Management

• Plan, coordinate, and manage multi-channel marketing campaigns combining field events, webinars, and digital engagement to drive demand and pipeline growth

• Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable ROI

• Analyse campaign results and provide actionable insights to continuously improve engagement and conversion

Field & Virtual Events

• Plan and deliver field marketing initiatives including trade shows, partner activations, and regional events

• Lead end-to-end delivery of webinars and virtual events including planning, execution, and post-event analysis

• Ensure all events reflect brand values and a customer-first approach

Customer & Community Engagement

• Build and execute programs that deepen relationships with existing customers, driving engagement, advocacy, and retention

• Partner with internal teams to create educational content, customer stories, and community events

• Maintain consistent communication with customers through digital and in-person touchpoints

Partnership Development

• Identify and develop regional partnerships with legal associations, technology partners, and industry influencers

• Collaborate on joint marketing programs, co-branded campaigns, and shared events

• Monitor partnership performance and recommend opportunities to improve collaboration

Reporting & Collaboration

• Work closely with Sales and Channel teams to align on campaign goals, event promotion, and post-event follow-up

• Track and report on campaign performance, customer engagement, and regional results using Salesforce and Looker

• Contribute to process improvements and share insights across teams

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IDEAL CANDIDATE PROFILE

Must Haves

• Currently based in Ireland with full working authorisation — no relocation or visa sponsorship considered

• 5–7+ years of experience in a B2B marketing role, ideally within SaaS or technology

• Proven hands-on experience delivering field marketing programs, webinars, and virtual events

• Experience managing multi-channel campaigns across multiple international markets

• Strong project management, budgeting, and organisational skills

• Comfortable using data to measure and optimise marketing performance

• Excellent communicator with a proactive, self-starter attitude

• Proficient in Google Workspace, Asana, and Salesforce

• Willingness and ability to travel approximately 40% of the time

Nice to Have

• Experience marketing into UAE, South Africa, or Benelux markets

• Familiarity with Looker or similar BI/reporting tools

• Legal industry knowledge or experience within a legal tech business

• Experience in a scaling or start-up environment where structure is still being built